Antique Marks

SBi Reviews takes a look at Antique-Marks your complete guide to antique terms, antique periods, styles, pottery marks, porcelain marks, trademarks and manaufacturers.

Antique Marks is owned and operated by Robert Irwin and was first setup on 18th March 2005.

Robert uses a 3 Column CSS driven template to present his website. The color scheme is put together really well and is warm and inviting.

The site actually presents really well and any visitor will immediately realise that this is a site about antiques.

This is a large site in a relatively specialised niche and currently has a significant number of pages  indexed in Google and Yahoo. There is a wordpress blog, an antiques directory,  RSS feeds, a sparsely populated auctions calendar and a really well presented antiques shop. Excellent use of PHP with MySQL databases seamlessly integrates funtionality into the main SBI powered website.

Ratings
Look-and-Feel
Ease-Of-Use
Content-Quality
Overall

Robert clearly has a great passion for antiques and a comprehensive knowledge of pottery and porcelain marks. He has put together a beautifully crafted site using the full suite of SBI tools and resources.

Antique Marks is definitely in my favorites list.

At the time of writing this SBI Site Review, the Antique Marks website statistics are …

Website Title: Antique Marks – Including pottery marks porcelain marks and a complete antiques glossary. Title Relevance: 90%

Site Description: The Antique marks reference. A complete guide to antique terms, antique periods, styles, pottery marks, porcelain marks, trademarks and manaufacturers. Including Company histories of Doulton Worcester Meissen Wedgwood Troika and their artists marks. Description Relevance: 81% relevant.

Primary Keywords: antique marks, pottery marks, porcelain marks, ceramic marks. Keyword Relevance: 80% relevant

Search Results for Primary Keyword: Google #1 and 2 with various categories included – Yahoo#1 to 3 and 5 – Bing #1, 2 and 4 to 10 – Ask #1 and 2

Overall SEO Score: 99%

Wikipedia: 2 pages

Alexa Rank/Trend: 747,529: for the last three months.
Compete Rank: 143,414 with 10,904 U.S. visitors per month
Quantcast Rank: 80,236
Google Pagerank: 3/10

Site Worth Appraisal Estimate: $10,862

SBI Tools & Resources Used inAntique Marks :

In creating Antique Marks Robert has used almost all of the tools and resources provided by Site Build It, except for the eZine creator, the Mail-Out Manager and Socialize-It, but  including…

• Content 2.0 - The SBI Web 2.0 feature included in the Site Build It package, which allows your visitors to submit their own content and images to your site.

• Form Build It – which allows the SBI user to create an unlimited number of Contact or other forms and to analyze and measure results. Including Database storage for managing, searching and reporting of form data

• RSS/Blog It - That allows for the creation of XML files and the Simple Syndication of RSS feeds.

• Infin It - which allows the site owner to simply and seamlessly integrate PHP and MySQL features using sub-domains. It has been used here to integrate the blog, the directory and the antiques shop.

Monetization Methods – How Does Antique Marks Generate an Income…

Robert monetizes Antique Marks using three main methods, which include…

• Google Adsense advertisements, which are clearly not the main revenue generator, as the ad blocks are mostly below the fold and lack any emphasis. Better positioning would increase income from the google ads.

• Google Search, which is perfectly positioned at the top of the right hand column and will probably be used regularly on this large site.

• The eBay Partner Network, which allows Robert to display relevant ebay goods directly within the site and to build the antiques shop around them. The eBay goods are certainly relevant and plentiful. The store, which appears to be based on the BANS system, is put together and presents perfectly, as a seamless part of the main site.

• There is also a paid (bid) directory listing system, The Antiuqes Directory, where antique related websites are manually verified and can be included for as little as $1 USD. Definitely a nice PR3 site to include your antiques or collectibles site in.

Overall …

There’s very little to critique on this large SBI built site. There’s obviously a professional at work here and someone who understands layout and design. The more I browse the site, the more it impresses with the quantity of relevant content it includes.

Definitely one of the most comprehensive SBI sites I’ve come across and really very well done. Search results are impressive but Alexa seems a little off the mark. The clickstream is 100% google which says a lot.

Integration of all the various parts is excellent and shows a full understanding of the Infin-It module and the importance of consistent look and feel.

I like this site a lot. It really is a great job and shows just what can be done with Site Build-It.

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